An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
How search engines crawl, evaluate and rank websites has changed dramatically. In fact, Google’s ranking algorithm now accounts for hundreds of variables that change up to 500 times each year. Our team of SEO specialists is always ahead of these shifts, monitoring and adapting to every update to maintain an average 411% increase in total top-ten rankings for our clients.
SEO today is complex. Google’s algorithms increasingly take ‘human’ parameters into account – rewarding and ranking highest those sites that human users will value, engage with, share and frequent.
That’s why SkyStep’s approach to SEO goes way beyond meta data and keyword density. We manage variables from content quantity and quality to usability and navigation design; internal, external and social linkages; and on-site user behaviors such as bounce rate and page views. Our holistic methodology assures that every aspect of your site – links, architecture, content and coding – drives search success.