10 Benefits of Social Media Marketing

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10 Benefits of Social Media Marketing

(1) It Increases Your Exposure

When you take a look at how many people use the Big Three, Facebook, Twitter and Linkedin, you will quickly see the potential to present you and your service, product or whatever to the masses.  The above mentioned serve in excess of 2 billion people and this is on a daily basis.  And it doesn’t matter whether your business is local or global in nature.

(2) It Allows You To Gain Insight Into Your Customers/Clients

This is one thing that is viewed as perhaps one of the biggest benefits of social media.  It allows for infinite ways of finding out what your current and potentially future clientele think, what makes them tick, their likes and dislikes.  In one of the most exciting benefits of social media marketing, if you have it set up right you can interact with them in real time.  This is especially important as these are the folks who will have a big say in how successful you wind up.

(3) It Drastically Cuts Down On Marketing Expenses

This one is a biggie.  Compared to other forms of marketing, the costs associated with advertising through social media are considerably less.  Not only that, but the return on investment (ROI) is higher.  As if that weren’t reason enough, marketing through social media allows you to see if your efforts are working or not right away.  This way you are able to make any modifications necessary to ensure your marketing pays off.

(4) It Allows You To Generate Viable Leads

One thing that is a proven fact.  The lead generating power of the Big Three is enormous.  They are able to target with laser like focus exactly the people you are trying to connect with.  It doesn’t matter what your market or target is, social media will help you connect with them and in a big way.  Still another of the major benefits of social media.

(5) Social Media Is Right On Target


Yes, we know this is kind of like piggybacking on Number 4, but it does bear some repeating.  Rather than – as in traditional internet marketing – casting a wide net and hoping to catch some leads, social media allows you to aim your marketing efforts at only those folks who have a proven interest in what it is you are offering.

(6) It Provides You With A Big Advantage Over The Competition

In addition to being cost effective, utilizing social media allows you (in real time) to actually see what your competitors are doing.  How is this you ask?  Well, for one, you are able to find out what is panning out for them and what isn’t and react accordingly.  However, do keep in mind that this is a double-edged sword in that they can also see what you are doing as well.

(7) Tracking Is A Lot Easier And More Accurate

There are a number of ways, Google Analytics among them to monitor whether your social media endeavors are working out in the way of traffic, leads generated and hopefully sales made.  You are therefore then able to shed whatever part of your marketing you deem ineffective and focus on what is working.

(8) It Helps To Build Customer Loyalty

Social media really helps to personalize your business and brand.  Clients, customers and potential ones are able see you in a much more personal light, as opposed to some company or product name.  This is one of the  greatest benefits of social media.  The key here is to provide quality to your customers instead of trying to shove every product down their throats.  The majority of the time you want to give them useful information and insights into your business and industry.

(9) Potential Boost In The Search Engines

Yes, we know there is no shortage of “gurus” and firms peddling the latest and greatest in search engine optimization (SEO).  Truthfully though, you are much better off going the tried and proven way.  That is to provide good quality information that people look forward to reading and looking for.  This is especially so if you do any kind of blogging.  If you don’t currently have a blog, you need to get on board and start one.

(10) It Helps Boost Traffic To Your Site

All the other nine points above, when properly utilized, will result in an increase of traffic to your website.  And It’s one of the key benefits of social media for business. After all, who doesn’t want more traffic?  When used properly, this can lead to a boost in sales and an increase in customers.  The bottom line is this; if you are not currently harnessing the potential of social media, you need to start and right now.

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Akash Kurup

Blogger, Author, Entrepreneur and Tech-Freak..

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